5 Ways to Promote Physician Adoption of Technology
July 26, 2016
Many physicians are excited to incorporate new technology, but need clarity on how it will improve their workflow, simplify their business and make their patients happier.
Furthermore, a recent Deloitte survey shows 78% of physicians fear they will be penalized for factors they cannot control. So how do we ensure that a new technology – with all the perceived risk that comes with it – is adopted as smoothly as possible?
While respecting their time and understanding their priorities and challenges is key, we have found 5 critical things, more than anything else, that promote physician adoption of new care coordination technology. Here they are:
- Make setup easy. Physician schedules are already overcrowded. The process to adopt new technology must be quick, simple and efficient. It cannot disrupt existing workflows.
- Provide support along the way. Address concerns, or even better, proactively work to understand what physicians’ greatest pain points are to begin with. Once the technology is implemented, don’t leave them stranded! Provide white glove support to ensure the technology is delivering meaningful results.
- Illustrate how increased patient access boosts revenue and saves time. Anyone who is going to spend time incorporating new technology wants to understand why they’re doing it and what’s in it for them. Provide motivation by revealing how the technology works to boost profits and save staff precious time.
- Give physicians control and provide adaptability. For a care coordination solution, physicians should be in control to design access, pick appointment types, slots, times, durations, patients per slot and other business rules. Make the technology work for them.
- Report and market success stories. Demonstrate other practice success stories with strong evidence to illustrate the benefits. Nothing provides better clarity on the purpose of a service than seeing results that speak for themselves.
To learn more about care coordination technology, download a copy of our free report on how better digital tools can reduce gaps in care.